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My favorite question-response in the Die Zeit interview is this:
ZEIT: So all the things you have created — unnecessary?
P.S.: Everything I have created is absolutely unnecessary. Design, structurally seen, is absolutely void of usefulness. A useful profession would be to be an astronomer, a biologist or something of that kind. Design really is nothing. I have tried to install my designs with a sense of meaning and energy, and even when I tried to give my best it was still in vain.
Naw. When David Rockwell designs a better experience for kids getting cancer treatments in a hospital, design is absolutely useful. When Cameron Sinclair runs a contest for the best, most inexpensive architecture for housing in poor villages, that’s pretty good design.
But…what do you think?
Thanks to C Sven Johnson at rebang for the link to the interview.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.