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Check out this video of an iPhone apps about the solar system that David Armano at Critical Mass put together. (If you have an iPhone or Safari, click here). I played with The Pocket Planet Gazer over lunch recently. It’s the kind of simple, playful and informative engagement over the iPhone that companies would want to brand around. It’s the new kind of marketing, that offers something to the consumer and connects with the consumer in a joint project.
I think this application illustrates the potential power of the iPhone platform—and other similar platforms—to show information in an entertaining and engaging way. I kept hitting those planets on the screen and learning more about them as data popped up. Imagine what a kid would do with this?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.