You have a few days, or weeks if you don’t mind being a bit late in filing, to enter what is probably the most important design contest in the world. That’s the Industrial Design Excellence Awards contest juried by the IDSA, the Industrial Designers Society of America. When designers me how to attract the attention of CEOs and the business world in general, I tell them to win big in the IDEA. When business folks ask me where to find the best designers, I send them to the winners of the IDEA.
IDEO, Continuum, Ziba, and most of the big brand design/innovation consultancies have made their reputations in part by winning IDEAs year after year.
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