Here’s what I received from Bissell today. I’m happy they responded. It’s good that the company is checking the blogosphere for comment. But is it sufficient? Let me know.
“BISSELL values two way conversations with consumers and we appreciate the honest feedback you shared about the survey experience your mother had upon purchasing one of our products. We are sorry that our questionnaire offended her, as that was not our intention.
The question from the survey mentioned in your blog was developed following consumer research which revealed to us that consumers experience a variety of emotions when it comes to maintaining a clean home. In our quest to create life inspired cleaning innovations, obtaining opinions and attitudes from consumers about cleaning (the products they use, how they use them, how they feel about cleaning, etc.) helps us make products that better fit their needs and lifestyles.
Every product we create is fundamentally rooted in real life consumer insights. We purposely maintain open communications with our consumers on-line and via our customer service phone lines. And the questions we ask are designed to help us understand consumers and their cleaning product needs in a deeper, more meaningful way.
As with all customer complaints and opinions, we will evaluate the survey questionnaire further and take your comments into consideration.”
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