A Concorde Mini--Supersonic Flight For The Business Class.

Posted by: Bruce Nussbaum on February 5, 2008

If you need a break from news on the primaries and the economy, take a look at this incredible business jet. Not yet real, but with lots of orders in, I’m sure it spews tons of carbon into the air and is totally politically incorrect. But it is quite beautiful and will get people around faster (hmmm….does that mean it is actually greener than regular commercial flight?).

super

Matt Vella wrote the story—it’s one of innovation .

Aerion, a Reno, Nevada company (yep, Reno), is developing the $80 million SBJ--Supersonic Business Jet (change the name guys).

The most innovatative thing about the SBJ is the wings. Not the Concorde shape at all. The rest is off-the-shelf, including the jet engine. The company's chief tech officer used to work at DARPA and knows his hypersonic aerodynamics. Planned for 12 people.

Will it actually take off in 2014 as planned? Who knows? It would be nice to get to Paris in 4 hours and 15 minutes. If I didn't have to kill half the planet to get there, that is. Maybe I can plant some trees......

Reader Comments

Zia Khan

February 6, 2008 5:23 PM

It would be nice to get a sense of relative scale. From this rendering it seems like an awfully large plane just to carry 12 bodies. That's lot of carbon just to build it!

Here's another - the QSST: http://www.wired.com/cars/futuretransport/multimedia/2006/08/supersonic?slide=3&slideView=3

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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