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Up to 25% of all Apple iPhones sold in the US are “unlocked” to work with rival telecom networks other than AT&T, according to a study reported in the BBC.
Check out this great story by Peter Burrows and Olga Khariff on The Mystery of the Missing iPhones. Unlocking is having a significant impact on Apple’s revenues and stock price.
About a million iPhones, or 27% of those sold in 2007, have been adapted to work on other networks, according Bernstein Research analyst Toni Sacconaghi. Since Apple receives a percentage of AT&T’s contract fees from iPhone users, this unlocking is a significant hit on Apple’s bottom line.
Sacconaghi estimates that if Apple sells 10 million iPhones in the US by the end of 2008, and 30% of them have been unlocked to work with other phone networks, Apple will lose $500m in revenues.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.