Preview to my Innovation Panel at The World Economic Forum in Davos.

Posted by: Bruce Nussbaum on January 21, 2008

I’m getting ready to fly out to Zurich and then drive up to Davos (2 hours if it doesn’t snow) and just finished emailing my panel for the Defining Innovation workshop we’re going to put on Wednesday morning. It’s one of the opening workshops that benchmarks where we are on an issue and where we want to go.

The conceit of the workshop is for each of the panelists (I both moderate and “panel”) to bring to Davos the Best Innovation of 2007 to discuss with the audience. Most of us made our choice within the parameters of the major theme of the WEF this year—The Power of

Collaborative Innovation.

IDEO's Tim Brown is going to say that his choices are Cameron Sinclair's Open Architecture Network and WalMart’s Personal Sustainability Project. Kigge Hvid from INDEX is picking a medical device that keeps your airway passage open in an emergency. I’m choosing Cisco’s Telepresence and HP’s Halo (yes, cheating a bit on the year) and a Navajo website. Doblin's Larry Keeley is choosing the Amazon Kindle and foldable shopping bags. Kiyoshi Kurokawa, the science adviser to the PM of Japan, is choosing the iPhone and wii.

I'm going with the incredible video-conferencing technology of Cisco and HP because they allow global communication without flying and flying is one of the biggest pollutants of our day (especially the private jets that take a growing number of top managers to meetings around the world--including Davos). Cisco's Telepresence and HP's Halo are also so good, so emotional, you can do the kind of collaborative innovation you need to do without being physically there (at least for most collaborations--you gotta be present for others).

Keeley is picking the Kindle because if all newspapers and magazines were read electronically and not on paper, the US could hit it's proposed Kyoto Accord targets for carbon emissions. (And I like Bob Brunner's design of the Kindle).

I think the workshop will be mobbed with people. The innovation workshops and panels at Davos have been among the most poopular sessions in the past two years. One reason is the CEOs and top execs are finally understanding how important innovation is to their companies but lack the knowledge on how to execute it. These nitty-gritty conversations on innovation by top-level consultants like Keeley and Brown are very useful.

So what best innovations would you choose?

Reader Comments

Keith Rozelle

January 23, 2008 2:52 PM

Interesting that you picked telepresence as a major innovation for 2007 - I just staked my mortgage on this belief.

Really intersting that you missed out Teliris , the pioneers of this technology. We are now in the 4th generation of our telepresence solutions and the market leaders in this space by any measure according to the latest Frost & Sullivan report.

If you google "telepresence", then Teliris comes up first.

Also, it's the ONLY thing we do, we're the best at it and our formidable range of blue-chip clients agree.

Just thought you should know!

Hans Henrik Heming

January 24, 2008 11:02 AM

Hi Bruce

I think your view is TOO product-focused - why not have an angle on service-innovation as well?

My suggestion on an innovation in that field is MyC4.

MyC4 is a unique platform that enables you to contribute directly to the eradication of poverty. You have the tools for change at your fingertips.

All the best
Hans Henrik
...now blogging again at cph127.com :-)

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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