New Distribution System for India's Nano Car From Tata.

Posted by: Bruce Nussbaum on January 11, 2008

There is very interesting business model innovation in the production and sale of the new Tata Nano. Just like a bicycle, the Nano will be sold in kits that are distributed and serviced by people who will assemble it for the consumer. The could remove layers in distribution and service and make the Nano available throughout India without a large dealership network.

That means the Nano was designed for easy assembly by non-professionals. Fascinating.

Reader Comments

Gong Szeto

January 11, 2008 5:49 AM

gawd that is cool. insanely cool. thanks for pointing that out. gawd.

syed

January 11, 2008 7:55 AM

This car is a dream come true for all middle class pepole who can by this "great and good tata you have done your promise "jai hind"

BRAJESH C. MISHRA (NRI)

January 11, 2008 11:08 AM

Kindly advise how I can buy TATA Nano in India. I am an NRI, will pay in US Dollars.
If somebody can advise how can i buy this car online.

Harald Felgner

January 11, 2008 1:51 PM

Now my question would be ...

Is there anything special regarding the dimensions of India's culture (http://www.felgner.ch/2008/01/cultural_production_revolution_.html) that could explain why it was not engineers/ entrepreneurs from Munich, Stuttgart, Prague, Aichi or Detroit that came up with the idea earlier on?

Georges de Wailly

January 11, 2008 1:59 PM

Hello Bruce,
Just have a loook to the following URL:
http://www.mdi.lu/eng/affiche_eng.php?page=accueil
What's interesting is the next step: Sooner or later, this nano car will be fitted with a new engine: petrol free.
Globally, the industrials who will establish a new business model with vehicles using any other energy source than petrol are sure to be succeszsful.

helmuth schroeder

January 13, 2008 2:03 AM

iam intrested in dristributorship of the new car tatanano,for ontario canada
thank You

rishi

January 13, 2008 1:00 PM

It seems like a marriage of Japanese Just-in-Time (JIT) manufacturing concept with Walmart-like supply chain distribution strategy that lead to low costs.

Ford and GM are both making cars in India and they could not come with this low price despite same labour cost advantages. So it is not just about cheap labour.

Kanchana

January 18, 2008 4:35 AM

I would like to take dealership at Palladam. Please help what are the conditions or rules

MANOJ AGARWAL

February 14, 2008 6:57 AM

I would like to take the dealership at Meerut-UP. So please send me your further terms & conditions about dealership.

NAKUL KUMAR RAJPUT

March 18, 2008 8:00 AM

I would like to take the dealersh DHAMPUR -UP. So please send me your further terms & conditions about dealership.

SUNIL LOKHANDE

March 22, 2008 5:59 PM

i would like to take the dealership at sillod ,soygoan.please help what are term and conditions about dealarship.

Ashok R. Panchariya

June 18, 2008 10:57 AM

I Would like to take the Dealership at Ahmedabad, so please me your further terms & conditions about delership.

rajashekar reddy

September 16, 2008 1:39 PM

i would like to take the dealership of nano in hyderabad,so could you please help me with terms and conditions.my contact number is +9198483-13555.

SAJAL K SADANANDAN

November 11, 2008 7:09 AM

I am a 3rd semester mba student in T John College Bangalore
i have one project presentation about SMALL CARS
I want to know more about sales and distrubution strategies of TATA NANO cars in India

sanjay

November 19, 2008 10:10 AM

i would like to take the dealership of nano in mumbai,so could you please help me with terms and conditions.my contact number is 9702000863

gursewak singh

January 4, 2009 3:38 AM

i would like to take the dealership of nano in bathinda,punjab.So could you please help me with terms and conditions.my contact no. is 9988236538

Ram Kumar

February 28, 2009 12:16 PM

I would like to take the dealership of nano in Jangareddygudem, West Godavari District,Andhra Pradesh.

Hence, Could you please help provide me with terms and conditions. You can reach me on +919980400114.

shashank gupta

March 8, 2009 7:16 PM

i would like to take the dealership of tata nano in karnal haryana india 132001

so could u please help me how can i get this. you can reach me on +919813669709

shiva

March 10, 2009 5:26 PM

i would like to take dealer ship of tata nano car in cuddapah district in andhra pradesh in indiapl help me on 09705664665

Sajid

March 30, 2009 1:47 PM

Kindly advise how I can buy TATA Nano in India. I am an NRI working in Saudi Arabia, will pay in US Dollars.
If somebody can advise how can i buy this car online.

Murali

July 4, 2009 8:34 AM

Dear Sir/Madam,

I am looking forward for TATA NANO dealership at Erode(TamilNadu).Could you please give me details.

Thanks,
Muralikrishnan.

Vinay Goel

July 19, 2009 12:18 PM

Hello
I just wanted to inform u that there is a space available in Meerut,U.P. on Delhi road for Nano service center as per required conditions.Please email on the address given for more information.

Vinay Goel

July 19, 2009 12:21 PM

Dear Sir/Madam,
I am looking forward for TATA NANO dealership at Meerut (U.P).Could you please give me details.

REX

March 4, 2010 10:03 AM

Dear sir,
Every one have willing to have car,but it will only possible way when tata has willing to give delearship to us.I would like to take the dealership of nano in madurai,so could you please help me with terms and conditions.my contact number is +919095724058. thankyou

SHIVENDRA MISHRA

October 25, 2010 2:09 PM

This is first time in the Car market. Really it would be interesting and revolution in the car market all over the world.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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