There is very interesting business model innovation in the production and sale of the new Tata Nano. Just like a bicycle, the Nano will be sold in kits that are distributed and serviced by people who will assemble it for the consumer. The could remove layers in distribution and service and make the Nano available throughout India without a large dealership network.
That means the Nano was designed for easy assembly by non-professionals. Fascinating.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.