Posted by: Bruce Nussbaum on January 11, 2008
There is very interesting business model innovation in the production and sale of the new Tata Nano. Just like a bicycle, the Nano will be sold in kits that are distributed and serviced by people who will assemble it for the consumer. The could remove layers in distribution and service and make the Nano available throughout India without a large dealership network.
That means the Nano was designed for easy assembly by non-professionals. Fascinating.
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