Posted by: Bruce Nussbaum on January 21, 2008
Sales of Apple’s iPhones in Britain and France appear disappointing. I’m wondering if the criticism I heard In Bangalore India recently about the weak texting capability of the iPhone may be the problem (or a problem—iPhones appear pretty pricey in London and Paris in US dollars).
In Bangalore, I came across a number of Indian designers who had iPhones (they’re not yet sold in India but lots of people were carrying hacked iPhones). They all complained that they could not text with it well. The Indians said the iPhones didn’t do group texting and they needed that to talk to the members of their families during the day. The iPhone didn’t forward texts either. And that way very important.
The Indians said the iPhone texting was designed by someone who didn’t really do much texting—or didn’t have a lot of family and friends. I don’t know the story, but Apple needs redesign its SMS capabilities for the iPhone, at least for India, but perhaps for Europe and the rest of the world as well. You’ve got to understand local cultures if you want to see into them.
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