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India's Nano is the new Turbo.

Posted by: Bruce Nussbaum on January 13, 2008

Check out Metacool’s take on the new Tata Nano car. Smart take.

Diego likes the populist design approach but not styling itself. Here’s what he has to say: “That swoopy windshield is a hollow attempt at style over substance: who needs an expensive, complex, Le Mans-quality aerodynamic solution when one’s top speed (let alone average speed) is so low? Something more planar would be simpler, cheaper, and easier to fix and replace over the life of the car.”

He also wonders about the impact of another high-volume car on India and the world but says that if we must have one, the small mass and form of the Nano are big pluses.

Reader Comments

Jon King

January 14, 2008 1:34 AM

For all the great things this concept address, I believe he's being hyper critical of "small detail". The windshield carries the line off the front end and I suspect it makes the interior volume actual feel larger. From what I understand about this car, anything they can do to make it slip through the air with greater ease on the power-plant will help.

My father was a VW dealer during my childhood. I recall with great memory the difference between driving say, a 72' flat wind shield beetle vs. a 74' rounded windshield Super Beetle. Same is true with the recent Jeep Wrangler designs.

Robert Luedeman

January 14, 2008 2:56 PM

I gues the past really is prologue. I always wanted a Fiat 600, and I have been a fan of wheezing, asthmatic dinky sedans since I first got my driver's license. Maybe I'll get my chance. My real love was the Fiat 600 Multipla, and the Daihatsu van I used to cruise around the Douglas plant was a nice chunk of hardware. Now....all Tata has to do is develop, build and export a good cheap pickup truck or a van and I'll buy one.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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