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IIT Institute of Design Strategy Conference Is A Must.

Posted by: Bruce Nussbaum on January 16, 2008

We all go to a lot of conferences these days but one you should not miss is conference put on by Patrick Whitney at the IIT Institute of Design in Chicago in May. Whitney puts on the most sophisticated, cutting edge conversations about design strategy and innovation that you’ll find anywhere.

Speakers include AG Lafley from P&G, Bill Buxton from Microsoft, Claudi Kotchka, P&G, Matt Mason, Wedia, John Seeley Brown, Jerry Michalski, and others. If you don’t already know most of these names, all the more reason to go to. I’ll be there as well to listen and learn.



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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