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At The Annual MacWorld Conference & Expo, Can Steve Jobs Please Announce An Apple Auto?

Posted by: Bruce Nussbaum on January 14, 2008

What Would Apple Do? We’ve all wondered what might happen if Apple applied its special design process to products outside the narrow realm of consumer electronics and media. So Matt Vella asked a group of very smart people what an “Apple solution” might look like in a car, a subway, managing personal finances and a bunch of other things. It’s a fascinating exercise in saying “What Would Apple Do?”

Here’s what an Apple Auto might look like:


The idea was suggested by Wes Brown from Iceology. Here’s what he has to say about it.

“Apple has already collaborated with automakers from Ford (F) to Ferrari to make sure iPods connect to car stereos. Brown sees greater possibilities. Even the best navigation and multimedia dashboard systems, such as BMW’s (BMWG.DE) iDrive or Audi’s MMI, are overly complicated, he says. An Apple partnership, likely with a luxury nameplate, could yield improved in-vehicle software. Even better? An Apple-branded micro car à la smart or Mini. “People are already used to paying a premium for Apple products,” says Brown, an analyst with the Los Angeles consumer marketing firm Iceology. “Apple could create a youthful, stylish, small car and still command top-shelf pricing.”

Check out a whole list of What Would Apple Do ideas. What would you have Apple do?

Reader Comments


January 14, 2008 5:10 PM

Looks cool. But unless it provides exceptional fuel efficiency, it would be an environmental disaster just like any other car sold in the US.

If this car can get close to 100MPG, it would be a winner.

Jon King

January 14, 2008 8:26 PM

Yea, but think about how intuitive the operation this car would be.


May 23, 2011 9:05 AM

No multitouch wheel? Fail.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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