Posted by: Bruce Nussbaum on January 15, 2008
Not too many laptops fit into a standard inter-office envelop but the new MacBook Air does. There will be tons of blah-blah about this beautiful artifact but what struck me most about Steve Jobs’ presentation was the effort he made is showing how green the 3 lb. Air is.
It doesn’t have mercury or arsenic in its LCD and glass. The aluminum frame can be recycled. The circutry is PVC free. And there is less packing material than other laptops.
I like the language—thinnovation—as well. It captures the essence of the product as well as the spririt of innovation.
The stock market was unimpressed with the Air and Apple’s stock fell significantly. Just an “evolution,” was the comment.
Apple also lost for the moment a potential big partner in China for its iPhone. China Mobile, the biggest wireless carrier in China, turned Apple down on a revenue-sharing plan that gave it 30% of revenues. Too high. Black-market iPhones are already hot in China.
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