Posted by: Bruce Nussbaum on December 21, 2007
In a brilliant move, John Maeda from the MIT Media Lab, is taking over as the new president of RISD, one of preeminent art and design schools in the world. I’ve know John for many years and he is one of the most brilliant minds that we have in the innovation/design space. His book on The Laws of Simplicity is a must-read.
Here’s what John has to say about the relationship between business managers and design thinkers:
Q—What sorts of new relationships with corporations might you cultivate at RISD, if you are interested in doing so?
A—Corporations today, by their razor sharp focus on the “bottom line” and quarterly earnings, have lost their ability to innovate. You folks at BW talk about it all the time. But no solutions are proferred. People think that mixing design school mentality into a business school might work; or maybe mixing business school mentality into a design school might work. Add technology, shake, then stir. Voila! What do you have? Essentially a nice mixture of oil and water that, with the progression of time will naturally separate back to the oil and the water. What is needed is a more integrative approach to engaging business-thinking with creative-thinking. How this will be done? What a great challenge to work on. That’s why I’m headed to RISD.”
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.