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Dell is moving heavily into design to get away from its corporate commodity/low price business model and shift into a personal experience/higher price model. So I’m not totally surprised by this ad—a supermodel type selling Dell’s new, stylish XPS PC. Well, maybe a little surprised, coming from Dell. Sony is selling its Vaio with a supermodel, so why not Dell?
Dell is unveiling the XPS at Armani/Casa in New York’s Soho on Dec. 6. It’s advertised as the perfect combination of “beauty, innovation and style.” Sounds like a good consumer experience to me.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.