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Are Magazines The Killer App For The iPhone?

Posted by: Bruce Nussbaum on December 7, 2007

No, seriously, zinio is one of the top ten applications for the iPhone according to Apple’s iPhone site and zinio is the software that gives you an incredibly good electronic read of magazines from around the world.

You can go directly to Zinio.

Here is a factoid told to me by Doblin’s Larry Keeley. If all of the books, magazines and newspapers printed in a year were put on Amazon’s Kindle or the iPhone or some other electronic reader, the US would meet its obligations to cut its carbon footprint under the Kyoto accords.

Are we closer than we think?

And thank you Olga for the heads up on your great blog, The Tech Beat.

Reader Comments

CTurner, Durham, NC

December 10, 2007 3:54 PM

The US doesn't have any obligations under the Kyoto accord. The US didn't ratify the accord. So, you could say the US is meeting its obligations already.

Jason A. Tselentis

December 12, 2007 10:55 AM

Who's really going to use this? We've had the technology for a long time, with everything from eBooks to Amazon's new book reader called Kindle. Too many people adore paper, and the experience of holding a physical specimen like the magazine. Moreover, what percentage of the population can afford the iPhone or Kindle, and would those members of the population really lower our consumption of print media such as ink, paper, staples, etc.?

Prof Prague

December 18, 2007 4:37 PM

Granted lessening our use of paper would reduce our carbon footprint it is offset by the production methods used to create things such as the iphone or Kindle. These products use chemicals, metals and other inorganic materials that are also endandering plant earth.

Check out a cool little article on 24/7 Designheaven blog about planet earth.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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