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The next edition of Inside Innovation comes out online Thursday night and in print on Friday and one of my favorite stories asks the eight leading Republican and Democratic political candidates for their innovation agendas. I was surprised by the answers—Hillary Clinton and Mitt Romney have clearly thought deeply about the issue and have interesting answers. So too Obama and McCain. But the others?….Well, you’ll see for yourselves.
One issue for me is whether or not the politicians understand that innovation is not necessarily invention. Neither is math and science. For me innovation is the creation of possibilities that turn into products (services, experiences etc.) that have value. As you’ll see in the candidates definitions of innovation, that appears to be lost.
But just the fact that most of the leading political candidates are thinking about innovation is a surprise to me.
What do you think shsould be the political agenda for innovation?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.