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The Next Inside Innovation Will Soon Appear--Here's How We Created The First One.

Posted by: Bruce Nussbaum on November 4, 2007

I had lunch with David Armano last week to talk about social media, the return of craft, the rise of identity to replace experience and lots of other fun things. He asked about my “Innovation Gym” talk that I’ve given at various conferences and I did a riff for him. We build a small innovation gym before we launched IN to give us inspiration and spark some creativity. Innovation gyms are going out of style these days, perhaps for good reason. But we needed one at Business Week—and, in the end, it was only one that we could get.

It was a good day so I hammed it up. Take a look. Truth in comedy.

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November 12, 2007 2:12 AM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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