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iPhone Envy.

Posted by: Bruce Nussbaum on November 14, 2007

Picture me at home, side by side, next to my wife. I’m on my Treo. She’s on her iPhone. Picture me bored, looking over to her iPhone as she laughs in delight with the music, the videos, the texting, the amazing “visualness” of it. Picture me with iPhone jealousy.

Wish my company would support email with iPhone. Is yours?

Reader Comments

niti bhan

November 15, 2007 11:08 AM

:) so bruce, you're wishing for an entire company with thousands of emails to change over to a system that will be supported by the iPhone rather than wondering why the iPhone isn't an open system that supports as many customers as it can?

Christopher Fahey

November 15, 2007 2:46 PM

I'm sure you can figure out a way to do it 'on the down low'. Ask around the office, look for the shiny happy people playing with their iPhones -- I'll bet a few of them have figured it out.

Bruce Nussbaum

November 15, 2007 3:17 PM

Well, some folks did do a "work around" but corporate caught up and ended it. Cat and mouse--as you know.
The larger issue is security vs. creativity. What are the tradeoffs for big corporations. And how fast they can upgrade security so that they can also be creative. For me, there is no question that using the latest innovation is a must for all companies, especially older, larger ones, if they are to be competitive.


Bruce Nussbaum

November 15, 2007 3:21 PM

Good point. The iPhone should be an open system that supports the maximum number of customers. And as the oligopolies in the telco business erode, perhaps that will come about.
At the same time, companies that embrace security over creativity and the latest innovation are making a choice that can only hurt their competitiveness. This you'll agree, yes?

Christopher Fahey

November 15, 2007 4:15 PM

@niti bahn: So, uh, you think that Exchange+Treo (or whatever BusinessWeek uses) is an "open system"? The iPhone uses IMAP and POP. Those are "open systems". Let's be clear: you are really saying that the iPhone should support the most popular *closed system*.

niti bhan

November 15, 2007 4:55 PM

I'd not only agree ~ talking about open systems and the oligopoly, i'll wait to see what Android does to disrupt the industry ~ I'd go a step further and wonder if there is any security left other than being innovative and creative as competitive strategy going forward?

Rob Thompson

November 15, 2007 7:05 PM

@niti bhan
innovation and creativity are not strategies, they are a means to attaining and implementing strategies. Are there any other tools to use? Sure, but few result in as many perspectives as innovative or creative thinking. Additionally, I belive these tools can be learned and are not merely the provenance of a few.

Back to the iPhone, I proudly carry mine as a member of the creative class who rewards good design...


November 15, 2007 10:39 PM

But Bruce, have you tried to actually do your email or, say, blog on it? Major major pain. I've noticed all the tech folks I talk to now carry a blackberry AND an iPhone. It's the gotta-have gadget, but it's not enough...


November 16, 2007 1:10 AM

Why should Apple be open to other service providers? How does it increase their profitability? If they can't figure out a way to increase revenue by being open then they simply won't.
Apple innovates for profitability, that's why its Apple Inc not Apple Open Foundation!

niti bhan

November 16, 2007 7:21 AM

Rob Thompson: In the larger sense of the words, yes, you are right. Innovation and creativity are attributes, not strategy. However, in the localized context of Bruce's conversations, "innovation" or "banana", has come to mean a particular strategic approach, that of being user centered, or that of design thinking or whatever, a particular mindset that seeks to discover unmet needs or gaps in the market and then to satisfice them vis a vis the traditional organizational mindset that seeks to satisfice the needs of its own internal systems and processes first, before the needs of their customer.

The tools of innovative or creative thinking can certainly be learnt, but they require a willingness to embrace them. I think that where we are today is a global inflection point, where flux is probably the best description of the market or business environment, where changes due to the rapidity and proliferation of information flows around the world are constantly shifting the competitive landscape. In that context, the long held means of building and maintaining competitive advantage need to be re-evaluated or redesigned. Simply holding on tightly to maintain the status quo has become the equivalent of 'hanging on for dear life'.

Tom Figel

November 19, 2007 9:36 PM

I picture you and your wife at home - without either phone. The way you state the question makes sense, as long as we all ready to make the importance of the here and now subordinate to other intrusions. It's one of the reasons people thwart the phone with caller ID and, in the old days, by disconnecting it. Side by side, each of you with a phone, you are less a married, romantic pair than you are two respondents to whatever any outsider cares to demand of you.

April 7, 2011 2:03 PM

Iphone_envy.. Awful :)

April 22, 2011 10:14 AM

Iphone_envy.. Dandy :)

May 2, 2011 6:57 AM

Iphone_envy.. He-he-he :)

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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