HP Incites Cultural Change--Innovation By Absorption of Startups.

Posted by: Bruce Nussbaum on November 15, 2007

The cover story of the latest Inside Innovation by Reena Jana is a great case study of how Hewlett Packard, Yahoo! and other techie companies are buying startups to change their own culture.

In the past, companies bought startups for their technology and products (and leaders who usually left after a year or so). Now they are buying startups for their customer-focussed, fast product cycle-time culture. Instead of isolating the startups as independent operations, they are trying to integrate them and have the startup culture ooze into their own.

This new way to promote innovation is hugely difficult but has a big payoff if successful.

Reena provides really good detail on how HP bought Voodoo PC, the hot Canadian gaming computer startup, and used its founder, Rahul Sood, to create infectious innovation around it.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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