The rise of gated social networks, where you need a “key” or invitation to get in, is throwing doubts on the future of Facebook and MySpace. The opening of these social networks to advertising, the commercialization of the audience’s personal data and relationships, is leading to a big exodus of people, at least the folks I know who have been on Facebook for a long time.
The latest issue of IN has a great piece on the growing popularity of invitation-only social networks, for both business and pleasure (some combine both). There are now networks for hedge fund managers, telecom folks, rich people, smart people, and even chief innovation officers (Monitor is launching one of those). The CIA has one. Maybe we should have one for bloggers—or do we, in effect, already have one of those?
Check out some of these exclusive, gated social networks. Do you belong to any of them? And why?
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