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A Great Video on Social Media By Three Pioneers In It--Joe Robinson of, Daphne Kwon of and Douglas Atkins of

Posted by: Bruce Nussbaum on November 20, 2007

Go to this site for amazing insights into the evolution of social networking. I moderated a panel on Tuesday with these leaders and their insights are incredibly useful. You gotta register, sorry, but it’s worth it.
So why are so many people leaving Facebook? Perhaps because so many people are asking themselves just how much of a real community it is now that it is being commercialized. In fact, the desire for real community, not just 1,000 “friends” is changing the nature of social media. Authentic relations—that’s what people are wanting. And they are migrating to smaller, members-only, private, invitation-only social networks to get those authentic relations.

And did Steve Jobs make a big mistake on the iPhone pricing? Oh yeah, it really hurt the cult of Apple, according to Doug.

Is LinkedIn really useful? Maybe less than you think.

Reader Comments


November 21, 2007 10:07 PM

as long time member of one of these communities represented in the video i took some interest in watching it.

but, business week, i have to say the amount of information requested from me in order to see this video is in a rather sad relation to the content delivered.

if i basically have to give you my complete id - with address and everything - i would be looking for some more effort on your side to give me some prime and really ambitious content.

at this point i am really happy that i have been a little sloppy and in parts untrue when filling out your form.

here is to continuous improvement!
all the best!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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