Dell is getting very serious about transitioning from the PC cube to the consumer experience. I heard in San Francisco recently at the World Design Conference that Dell has hired Ed Boyd from Nike to head up their consumer product design operation. Boyd is part of a new Dell’s Design Dozen, 12 people recently hired to build out its brand and experience design operation.
This is a very big deal. Nike has been right on top of the move to use social networking to link directly to potential and real customers, through the Nike Plus site. And Boyd has been essential to that. Right now, 85% of Dell’s products are in the b-to-b space and it wants to transition to the b-to-c market and for that, you need great expertise in user experience and co-creation.
This is a big culture change, that Michael Dell is behind.
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