Core77 Innovation Offsite--Nov. 9, with Ze Frank.

Posted by: Bruce Nussbaum on October 29, 2007

Core77 is putting on yet another on eof its small innovation conferences, this time in New York, on Nov. 9. It’s called “Design, Wit and the Creative Act,” and Ze Frank is moderator. Perfect choice for the topic of leveraging the power of humor to create great consumer experiences.

This is Core’s pitch.

“Core77’s Offsite series brings you the most provocative thoughts from the most innovative design thinkers. Afternoon events are comprised of speaker presentations and a panel discussion, followed by a cocktail reception where attendees can spend time with panelists and network their heads off.

Ze Frank
Digital Age Satirist
(discussion moderator)

Kelly Dobson
Technologist

Tobias Wong
Artist

Paul Budnitz
Founder, Kidrobot

Steven Heller
Writer/Editor

Business and design leaders are increasingly aware that some of the most successful goods and services are those that elicit emotion. Trading in this spectrum poses some unique challenges to the designer, however, since the creative process of generating this kind of work presumes a shared set of cultural experiences and some deft leaps of faith, especially when it comes to humor.

How do designers employ wit, irony—even subversion—in the service of making a connection with their audience, and how can they replicate these connections across a body of work? Are there limits to commercializing this kind of design, or are we seeing new opportunities for the provocateur in an ever-commoditized world? What is the role of the brand in this context, and to what degree does a sly exchange between designer and user create a new kind of brand experience?

This panel will discuss ways of leveraging the droll parts of the emotional spectrum to provide impactful products and experiences to users. Did we say users? We meant people. Smiling ones.”

OK, so I’m hoping to make it to Core and learn about brands, emotion, linking to people—all that good stuff. I hear the price is right.

Reader Comments

Maya

November 3, 2007 6:14 PM

Designers have been incorporating humor in architectural design for a long time. Isn't this part of what post-modernism is all about. Take a look at Charles Moore's design for the Piazza d'Italia in New Orleans. And the gargoyle faces he put on the fountains etc.

Jonathan Brill

November 10, 2007 6:49 AM

The folks at core 77 put on a good show. Buy your tickets now!!

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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