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Connecting: The Amazing Design Conference In San Francisco.

Posted by: Bruce Nussbaum on October 14, 2007

I’m off this Tuesday to CONNECTING’07 World Design Congress - Connecting to People and to Ideas that has an awesome array of talent and programs.

The list of people presenting is remarkable: Hans Rosling of GapMinder, Stefano Marzano of Philips Design, Yves Behar of fuseprojects, Seymour Powell (who is doing Virgin Galactica), JB Straubel of Tesla Motors, Bill Moggridge, the father of invention for interactive design, Hartmut Esslinger, the first designer ever to appear on a cover of Business Week (on a motorcycle of course), Cat Chow, Bruce Sterling, Alex Steffen from WorldChanging, Roger Martin, Pattie Moore on designing for the aging—and all of us.

The breakout sessions on sustainability look very interesting. There will be a good discussion on design and design thinking. And the parties, well, there appear to be about 1,000 of them. San Francisco is clearly one heck of a party town.

One of the many reasons for this event is to hand out awards to the winners of the 2007 Industrial Design Excellence Awards. I get to dress up, go onstage and help hand them, literally, to the dozens of designers and corporations from around the world who won this year. The IDSA jury did an incredible job this year, once again. Check out the winners here—go to the slide show of all the winners.

I’ll blog.

Reader Comments


October 15, 2007 4:03 PM

I have read with much interest the articles on Design Schools and more specifically the schools that merge both design and business. It was not listed in your top 60 schools but I think the Industrial Design undergraduate program at Ohio University does a great job of merging these 2 disiplines. This program graduates students in 4 years(!) with a Engineering major and a Business minor. Sounds like it meets all the demands needed to educate "Creative Managers" in todays business world.


October 16, 2007 12:06 AM

it's "fuseproject" not "fuseprojects"... fanboy.

Douglass Turner

October 24, 2007 11:31 PM


I have to say I have been following the design industry for over a decade.

After scrolling through the list of presenters at CONNECTING’07 I have a very simple question: Are there really no African American's of note in the field of design? It is stunning how stubbornly White this industry remains.

I have a little game I play with myself called "Find the Black jurist in the Communication Arts Design Annual" I have been playing this game since 1995 and have yet to find one!

Perhaps you can provide any insight here?


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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