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Best Schools/Programs To Find Creative Talent.

Posted by: Bruce Nussbaum on October 5, 2007

Corporations and nonprofits are desperately searching for creative talent as the need for innovation becomes an imperative. Check out this second annual global list of design schools and joint programs that are graduating the best talent around the world.

A panel of innovation consultants, design academics and corporate execs selected 60 schools and programs in Asia (11 out of 60 are in Asia), Europe and the U.S. Most are joint programs that include business, engineering and design.

The panel of 22 experts on innovation and creative management is amazing.

Reader Comments

Jon Campbell

October 6, 2007 2:31 PM

Bruce, continued great coverage of the importance of design by BusinessWeek. I just left a great job at Harley-Davidson to go to IIT's Institute of Design full time. A few years ago I was debating getting an MBA without having any real passion for it and came across Business Week's August 2005 article on design and ID. Then I had a chance to see Tom Peters speak and he talked about the value of design thinking and the problems with traditional business schools. So here I am, seven weeks into ID's MDM program, and it's the best decision I've ever made. Smart students from all over the world; a combination of design and business thinking being taught; rigorous innovation methods and tools and world-class professors.

I truly believe this is a game changer. There's a great quote I came across that I think highlights what design-centered thinking delivers vs. what many companies have been focusing on:

"A focus on cost-cutting and efficiency has helped many organizations weather the downturn, but this approach will ultimately render them obsolete. Only the constant pursuit of innovation can ensure long-term success."
- Daniel Muzyka, Dean, Sauder School of Business, Univ of British Columbia

I also just started a blog that talks about my experiences at ID and thoughts on design and branding for others looking to get a student's view of going to design school -

Earnest Thompson

October 8, 2007 6:00 AM

What if someone was to 'Discover' a new marketing funnel, is their a way to secure such a funnel?, and would their be.. something in it for the discoverer of the new marketing funnel? You know, a piece ($$) of the action.:-). Who and where would be the best place and people to present it to? Cheers.

Funneling Customers Into Your Site
(The old funnel)
\"In this funnel are poured large amounts of prospects in the hope that one will come
out the other end, resulting in what one would hope be a successful sale\"
..... from a Book.
(The old funnel)
\"Mile wide, inch Deep funnel\"
(A newer Funnel)
\"Inch wide,Mile deep funnel\"

Judy Neu

October 10, 2007 5:18 PM

Thanks for covering such an important and much overlooked topic.
Designing product is now a multi functional endeavor. Business, function, and innovation are intertwined with the retailer's changing business model.
"Make it beautiful" was the directive 20 years ago when creating home furnishings products.
So much has changed. It's for the better, as well, since product is now addressing the lifestyle needs of the consumer and is so much more exciting.
Good to see that the colleges and Universities are recognizing the big picture , hopefully the issue of sustainability will propel everyone's thinking into a broader perspective as well.

There are so many new challenges in the marketplace, design enhances our lives in so many ways that it's refreshing to see the world recognizing the contribution good design can make in our lives.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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