How IBM Manages Innovation Networks--Check Out Inside Innovation.

Posted by: Bruce Nussbaum on September 1, 2007

The sixth edition of Inside Innovation is out and I think it is our very best. Steve Hamm has an amazing inside look at how IBM creates and manages networks around the world that drive its innovation. IBM is interesting to me in that unlike the Bain and McKinsey consultant-types, IBM walks the talk. It advices corporations on how to innovate as part of its business but it also makes chips, computers and software and uses its own advice internally. In fact, it often first uses new innovation techniques as part of its operations and then offers them to other companies. This is very important.

Reader Comments

Alan Parr

September 6, 2007 12:38 AM

Thanks for pointing out the sixth edition of inside innovation on your blog, I particularly enjoyed the piece (by Jana) on "IBM's Data Visualization Champion". I am intrigued by Martin Wattenberg’s idea of data visualization becoming a new form of literacy, although I am not sure it is possible. In design, we understand certain basic precepts, such as form and color defining the nature of an object, and utilize these in the best way we can to convey an experience to a target audience. Do we always connect with our audience? Clearly, no – and there are many examples, as you know. Perhaps Martin, who faces the same obstacles as every designer, will have better luck. I hope so. But something else occurred to me as I read your article. Visualization fosters originality. If data visualization is a blend of art and science, the primary skill behind art is the “way of seeing”; the essential function of art is as Milton Glaser said “to change or intensify one's perception of reality”. Perhaps Martin’s quest for visualization literacy will allow individuals to express their unique ideas about the information they have at their fingertips – YouTube a la Wattenberg?

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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