The sixth edition of Inside Innovation is out and I think it is our very best. Steve Hamm has an amazing inside look at how IBM creates and manages networks around the world that drive its innovation. IBM is interesting to me in that unlike the Bain and McKinsey consultant-types, IBM walks the talk. It advices corporations on how to innovate as part of its business but it also makes chips, computers and software and uses its own advice internally. In fact, it often first uses new innovation techniques as part of its operations and then offers them to other companies. This is very important.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.