Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Help, My Personal Brand Has Been Hijacked!

Posted by: Bruce Nussbaum on September 18, 2007

Check out this Twitter, especially my photo on the top left. Yep, my “me” brand is being hijacked by dmisanthrope—someone clearly in the design/innovation community who wants to poke fun at folks talking about stuff in the blogosphere.

Clearly, if someone wants to hijack my little ole brand, the whole issue of brand hijacking is becoming very hot. There are some seriously important brands (Steve Jobs) who are being taken captive.

The good news is that the guy (yeah, we all know it’s a guy right?) has a sense of humor and the poking is fun.

So what should I do?

Reader Comments


September 19, 2007 1:49 PM

I noticed the other day that someone has set up a dummy "DC1974" page on MySpace. It's been my web and comment brand for so long that I was a little shocked. I assume they are just trying to get my google traffic or something. I think I'm most offended by the fact that he's got some picture up there of an overweight pasty straight white guy. I'm only two of those things.

Gong Szeto

September 19, 2007 5:08 PM

i would think that having your very own elvis impersonator (thereby elevating you to the stature of elvis) is a good thing. something to aspire to.

Bella Swenson

March 23, 2011 2:36 PM

It is very interesting for me to read this post. Thanks for it. I like such themes and everything connected to this matter. I would like to read a bit more soon.

Bella Swenson
escort girl milano bovisa

Bella Benedict

April 16, 2011 3:43 PM

It was certainly interesting for me to read this post. Thank you for it. I like such themes and anything that is connected to this matter. I would like to read a bit more soon.

Bella Benedict
london uk escort


April 17, 2011 12:21 AM


Joan Swenson

April 28, 2011 9:19 PM

Pretty nice site you've got here. Thanx for it. I like such topics and anything that is connected to them. I would like to read more on that blog soon.

Joan Swenson
uk escorts cim

diesel suvs 2011

May 12, 2011 8:00 PM

Loving the info on this internet site , you have done outstanding job on the content .

florida low cost auto insurance

May 19, 2011 9:13 AM

I was just seeking this information for a while. After six hours of continuous Googleing, finally I got it in your web site. I wonder what is the lack of Google strategy that do not rank this kind of informative websites in top of the list. Normally the top sites are full of garbage. low cost auto insurance illinois

Post a comment



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

BW Mall - Sponsored Links

Buy a link now!