Help, My Personal Brand Has Been Hijacked!

Posted by: Bruce Nussbaum on September 18, 2007

Check out this Twitter, especially my photo on the top left. Yep, my “me” brand is being hijacked by dmisanthrope—someone clearly in the design/innovation community who wants to poke fun at folks talking about stuff in the blogosphere.

Clearly, if someone wants to hijack my little ole brand, the whole issue of brand hijacking is becoming very hot. There are some seriously important brands (Steve Jobs) who are being taken captive.

The good news is that the guy (yeah, we all know it’s a guy right?) has a sense of humor and the poking is fun.

So what should I do?

Reader Comments

DC1974

September 19, 2007 1:49 PM

I noticed the other day that someone has set up a dummy "DC1974" page on MySpace. It's been my web and comment brand for so long that I was a little shocked. I assume they are just trying to get my google traffic or something. I think I'm most offended by the fact that he's got some picture up there of an overweight pasty straight white guy. I'm only two of those things.

Gong Szeto

September 19, 2007 5:08 PM

i would think that having your very own elvis impersonator (thereby elevating you to the stature of elvis) is a good thing. something to aspire to.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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