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Google's Brand Takes A Hit.

Posted by: Bruce Nussbaum on September 17, 2007

I don’t know why two guys need a big wide-bodied 767 jet to fly around, guzzling gas and polluting the planet and I don’t know why NASA cut them a deal to land at Moffit Airbase, minutes away from Google headquarters but I do know that it hurts the brand image of the company they founded and run. Not good.

Getting such a sweet deal in return for running scientific experiments for NASA makes it all the more stinky. Does NASA really need Larry Page and Sergey Brin to do experiments for them? Please. It rings so hollows that it is silly.

We all make mistakes. Google has been strongly supporting green technology. It’s building the largest solar complex in the US and it uses materials in its offices that don’t have PVC’s.

But having a 767, which is three times the size of an “average” executive jet, that uses 7,000 gallons of gas to fly from San Francisco to New York and then get special permission to park it 10 minutes away on a NASA-managed run-way just speaks of corporate privilege, not responsibility. The biggest private jet? The inside deal with the government? The shortest commute from jet to the office? These are all games mainstream CEOs play. Yuck.

Reader Comments


September 17, 2007 9:53 PM

It's amazing how "don't be evil" has morphed into the same-old-same-old so quickly.
Something we need to get clear about in our era is whether having a lot of money allows you to blow much more than your share of environmental resources. Today, the answer is yes. But it shouldn't be.

Adam Richardson

September 19, 2007 6:51 PM

Right on calling them to task on this. NASA is a government agency - in other words paid for by you and me. So essentially we are letting Google use our property. Nice that they are doing experiments I suppose, but they shouldn't need parking for such an ostentatiously large plane anyway. How many people are they flying around at once on a regular basis?

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