Posted by: Bruce Nussbaum on September 17, 2007
I don’t know why two guys need a big wide-bodied 767 jet to fly around, guzzling gas and polluting the planet and I don’t know why NASA cut them a deal to land at Moffit Airbase, minutes away from Google headquarters but I do know that it hurts the brand image of the company they founded and run. Not good.
Getting such a sweet deal in return for running scientific experiments for NASA makes it all the more stinky. Does NASA really need Larry Page and Sergey Brin to do experiments for them? Please. It rings so hollows that it is silly.
We all make mistakes. Google has been strongly supporting green technology. It’s building the largest solar complex in the US and it uses materials in its offices that don’t have PVC’s.
But having a 767, which is three times the size of an “average” executive jet, that uses 7,000 gallons of gas to fly from San Francisco to New York and then get special permission to park it 10 minutes away on a NASA-managed run-way just speaks of corporate privilege, not responsibility. The biggest private jet? The inside deal with the government? The shortest commute from jet to the office? These are all games mainstream CEOs play. Yuck.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.