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Who Did The Great Nike+ Social Networking Site?

Posted by: Bruce Nussbaum on August 1, 2007

Thanks to Jack Cheng and David Armano for telling me that digital agency R/GA did the great Nike+ site which creates a wonderful experience for the runner population (or not—check out some of the comments off the post).

More on R/GA.

David Armano has a telling take on both Nike+ and the Dove Evolution ad program, both of which won awards at the Cannes
Advertising Festival
. Today, you need a compelling story and a great experience to build your brand. Remember that both require intimacy with your customers—and respect for them. Don’t simply send all your corporate clients to play in social networking sandboxes crawling with your 29-year-old friends.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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