Best Blogs For Marketing and Media.

Posted by: Bruce Nussbaum on August 6, 2007

Ad Age has a new list out on the top 150 best blogs for media and marketing. I like the way it measures them—listing and averaging Google Page Rank, Bloglines and Technorati Stats and Todd’s Score. That last is from Tod Andrlik, who developed the algorithm scoring system.

Check out the Forrester marketing blog. Forrester is doing very interesting social networking and marketing work these days.

Good to see David Armano’s Logic+Emotion there—at #18.

If you have any doubts about the increasing role of bloggers in business culture, this should end them.

Reader Comments

dave

August 8, 2007 6:00 AM

I have a hard time with these lists. They're great for discovery. I always learn about sites I didn't know of. But often, sites I think belong in brighter spotlights are often neglected and that is frustrating.

What usually gets me is that the definition of what sites qualify feels too arbitrary. What is a blog? The word has so many meanings now. Are purely personal sites counted or are some of the daily news sites built on blogging platforms still blogs even if they're really more like mass media.
And what is is enough to define something as media and marketing focused? That too makes me wonder.

On that list a lot of sites I frequently visit were missing. Gigaom is a great news site that often focuses on media but it wasn't there. By traffic it's a serious site. Metue is another one, much newer, but with a focus and media entertainment and technology. It has had some interesting articles on marketing and has a lens on media. It's probably too young to be there yet but would it apply if its rankings were higher?

Tech Crunch and similar sites fit in one category but there's so wide a range between pure news coverage sites and the thousands of other sites out there that have a business or technology focus or mix news and opinion.

I'm all for lists of interesting sites but when quantifiers come out to calculate "top" or the "best" it gets ugly. If they called it "our favorite high traffic sites" that would be one thing but the best. that's silliness. Maybe David Letterman can do a top ten list of reasons why he hates top ten lists.

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About

Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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