I used to ride a motorcycle in the Peace Corps in the Philippines, something small as I recall, and dreamed, of course, of riding a Harley. Now, thanks to a Google gadget, I can go live to the Harley-Davidson Black Hills Sturgis Rally in Sturgis, South Dakota. It streams in live video from the event—interviews, bikes roaming around, riders visiting places—playing with snakes and crocs. All that good, healthy fun stuff.
The new site itself, just for the rally, has great community built into it. Very Nike+. But with a very different visual tonality to it. On the site, you can plot your travels, talk to other bikers, challenge them, and buy lots of Harley stuff.
This isn’t Harley’s site, but a separate one just for the event. Very smart. Harley went to a public spectacle its customers frequent every year, to an event its customers created. Harely-Davidson is being one with its consumer community here. Got that Mr. Nardelli over at Chrysler?
Who designed this great site anyway?
Just got my answer from Ellen Montgomery.
“Hi Bruce. Glad you enjoyed the Google Gadget for Harley-Davidson. To answer your final question — The live banner ads and Google Gadget were designed by Carmichael Lynch, the brand building agency for Harley-Davidson. The agency has long been known for its award-winning creative work for the Harley brand. This first-of-its-kind live banner ad and Google Gadget is another aspect of innovative thinking at work for a brand.” - Cheers! -Ellen
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