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I used to ride a motorcycle in the Peace Corps in the Philippines, something small as I recall, and dreamed, of course, of riding a Harley. Now, thanks to a Google gadget, I can go live to the Harley-Davidson Black Hills Sturgis Rally in Sturgis, South Dakota. It streams in live video from the event—interviews, bikes roaming around, riders visiting places—playing with snakes and crocs. All that good, healthy fun stuff.
The new site itself, just for the rally, has great community built into it. Very Nike+. But with a very different visual tonality to it. On the site, you can plot your travels, talk to other bikers, challenge them, and buy lots of Harley stuff.
This isn’t Harley’s site, but a separate one just for the event. Very smart. Harley went to a public spectacle its customers frequent every year, to an event its customers created. Harely-Davidson is being one with its consumer community here. Got that Mr. Nardelli over at Chrysler?
Who designed this great site anyway?
Just got my answer from Ellen Montgomery.
“Hi Bruce. Glad you enjoyed the Google Gadget for Harley-Davidson. To answer your final question — The live banner ads and Google Gadget were designed by Carmichael Lynch, the brand building agency for Harley-Davidson. The agency has long been known for its award-winning creative work for the Harley brand. This first-of-its-kind live banner ad and Google Gadget is another aspect of innovative thinking at work for a brand.” - Cheers! -Ellen
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.