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When I was at the Royal College of Art recently, I had occassion to actually use James Dyson’s new 400 mile per hour hand drier. They had one in the big tent set up in Hyde Park to showcase all the student projects.
And it was terrific. I half-expected the skin on my hands to fly off—but it didn’t. I had a great consumer experience. The blast of air feels good (not hot) and your hands are dry in 10-15 seconds. Save that energy.
Even before my Airblade encounter, I noticed that hand driers at Heathrow Airport blew out air at a much faster speed than the ones we have in the US. Maybe four or five times faster. And they dried my hands faster as well. So the Brits have been ahead of the Yanks on hand drier technology and strategy for years.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.