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Brooklyn Has The iPhones In New York.

Posted by: Bruce Nussbaum on July 26, 2007

I think I found out where most of the iPhone are in New York—in hip Brooklyn. My friend Andrew Blum, who has written for our Innovation & Design site and now writes mostly for Wired, sent me a note. Check it out. It probably means that the TREO and Blackberry corporate folks in media, finance, marketing can’t make the jump to the iPhone because it doesn’t yet support their email. The non-corporate designers, writers, hipster-entrepreneurs of Brooklyn don’t have that worry, so they move to the cutting edge right away.

Here’s Andrew:

Hi Bruce,
I just read your iphone post. A little report from the field: I’m going into week three of serious iphone use and I’m seriously thrilled— still. The initial awe has worn off, but I crossed a threshold this week with the keyboard and I can now type as fast as my old blackberry. But the even bigger difference for me compared to the blackberry is full html email, which to me makes it feel like more of an extension of the computer, not a compromise, like the blackberry was.

But here’s the fun part: when people first play with it, without fail they let out a little gasp when they learn how a little pinch enlarges photos and web pages. I’ve never seen anything else elicit that response. Then they always say the same thing: “$500, huh? I’m going to wait for the next version.” (My wife in particular has been taunting me with her plans to purchase version two.)

And they may not be all over Wall Street, Madison Avenue and East Hampton, but I’ve definitely seen them in Brooklyn. And you can figure out what that means…


Yeah, well, I get your meaning Andrew. Thanks a lot.

One more point on iPhone sales. Today’s news is that Apple sold 270,000 iPhones in the 30 hours of the last quarter. Yesterday, AT&T said that only 146,000 iPhone subscribers were hooked up in that period. If my math is right, that means that nearly half the people who bought iPhones when they first when on sale didn’t get service. Not a good consumer experience. I expect all that has been ironed out. Right Apple and AT&T?

Reader Comments


July 30, 2007 11:51 AM

Dear Bruce,
The figures that I got are a little different, with 200.000 iPhones sold in the first three weeks, against Steve Jobs's much publicized hopes of selling 500.000 in the first week. The annoucement led to a 6.1% decline in Apple's shares despite record profits mostly earned by their notebook line.
I suggest other explanations for the low AT&T iPhone activation ratio in my article - The view in Europe is that the iPhone will not perform as well as in the US, the market being a little more mature here with comprehensive offerings from the competition, and also because the media craze about the Apple thing will have dried up ... a bit.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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