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An iPhone Story From The Hamptons--Can It Be True?

Posted by: Bruce Nussbaum on July 16, 2007

I was at a party in East Hampton over the weekend and was told this story:

There’s a hot restaurant on the Montauk highway called Cyril’s where the twenty and thirty-something set drinks and parties. It’s hard to get parking on a Saturday so lots of people park across the highway and run across (and fast because the traffic is nuts) to get to the outdoor bar.

One guy parked, got out of his car with his iPhone in his hand and dashed across the highway. But he dropped it and before he could retrieve it, another car sped by—right over his iPhone. He ran back and picked it up. The casing was cracked but the iPhone worked. He made a call right there even though a car had run over his iPhone. The he immediately blogged about it.

Now, can this story be true? Can you really drive a car over an iPhone and still have it work? Are there any other folks at there with similar experiences? And should this guy star in an ad for Apple?

Reader Comments


July 16, 2007 6:44 PM

On this site, they blend an iPhone. Its incredible how long the screen stays on for:


July 16, 2007 7:57 PM

shut up.


July 16, 2007 9:27 PM

What a jerk . Who is this guy? Superman? I doubt that I would run into traffic for a phone.
When is the crazy weird world of technology going to stop for those who can't make a slice of toast? To all of you, don't endanger your life for a phone, no matter what it does. Thia is a sick generation. Wake up people while you can.


September 14, 2007 6:14 PM

this guy sounds superficial he probably found his house on


January 27, 2011 1:31 AM

I strictly recommend not to hold back until you earn enough cash to order all you need! You can just take the credit loans or car loan and feel yourself fine

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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