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Want Great Talent For Innovation? Try The RCA in London.

Posted by: Bruce Nussbaum on June 28, 2007

I just got back from three days at the Royal College of Art in London—three amazing days. If you are looking for innovation and design talent for your companies or your consultancies, you have got to check out the incredible students coming out of the RCA. I met and talked with them—many award winners from the various contests they hold every year—and they are world class. The solutions these students came up with for difficult problems were game-changing. They see things with fresh eyes and fresh insight.

I was there to speak on Innovation Night, an annual event which celebrates students’ best work. This year was special. It was the 150th anniversary of The Great Exhibition, which made a hefty profit that was then invested in the RCA, the Imperial College, the Albert and Victoria Museum and other great institutions.

Jeremy Myerson runs InnovationRCA, a series of programs that effectively promote innovation among the students. One helps them commerialize their creations. Another plugs them into corporations willing to sponsor student projects. Yet another gives special awards to the most brilliant of creations. And I did see brilliant creations. Jeremy is leading the RCA to integrate design and business and engineering and indeed, will soon be giving a Design MBA.

No, Jonathan Ive (iPod, iPhone) did not do graduate work at the RCA. But James Dyson did as well as IDEO’s Tim Brown.

Reader Comments

Dave Jensen

July 27, 2007 12:57 PM

It's funny how some schools always seem to breed/attract the best talents. I'm wondering if online sites will be able to lift that role in the future.

Certainly 'all-in' sites such as MySpace suffer from the the downside of somewhat lesser-talented people blurring the picture (unlike the RCA which I'm sure has some pretty high acceptance standards).

I do know of invite-only sites, such as newly started, where you have to be approved to get in. Also I remember a site called that did something similar (but they lacked focus, I thought).

I'd appreciate links to similar sites!

Anyway, thanks for flagging up RCA.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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