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Ivy Ross On Why Innovation Means Connection, Not Process.

Posted by: Bruce Nussbaum on June 7, 2007

A thanks to Diego Rodriguez at Metacool for pointing out this great interview in Ambidextrous Magazine with Ivy Ross.

Here are my favorite quotes:

“Let’s face it. Everyone has everything. We’re not about price anymore. It’s about the connection you find with the object.”

“I also believe that creativity and innovation are built around trust and freedom. Companies don’t get that. They think it is a process.”

“It hit me that the words about relationships, trust and finding the good in all of us was about bringing fearlessly female qualities to the corporation.”

“I think the future of design is not just designing the object. We are going to design entireties, entire entities.”

Ambidextrous is Stanford U’s Journal of Design.

Ivy Ross is right on. The feminization of business culture. The design of civic society. Trust trumping process. Connection over form. All very important concepts to me. You?

Reader Comments


June 8, 2007 2:40 PM

a couple of years ago i wrote an article on the coming feminization of business culture - called the "future is lesbian".
however, today i do not believe this anymore.

- (good) creation takes both xx and xy.

that is basically also why i believe both in process and in trust.
- see for yourself.

Jim Rait

June 14, 2007 11:22 AM

Processes should be about allowing creative teams to have the space to create ideas and then translate them into great "things". that means they are more like a river than a to do list. Rivers have several points of entry (tributaries, rain, etc) and flow to the end often meandering in unexpected ways on the way. Great processes open up space for ideas and how they are turned into great experiences both for the team and the ultimate user who experiences the output. Process makes sure the learning activity builds on what hasbeen learnt before without forcing it to be the orthodoxy.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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