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iPhone Ads Are So Hot.

Posted by: Bruce Nussbaum on June 6, 2007

So who is doing this incredible work for Apple? The iPhones ads are just terrific.

Reader Comments

David Traver Adolphus

June 6, 2007 6:59 PM

You gotta be kidding me. The voice work is high-school quality, and a 2001 theme? Puh-leeze.

Bruce Nussbaum

June 6, 2007 7:04 PM

Sorry, but I just love it for what it is. And I hear it is tbwa chiat day that did the creative work (and does the incredible iPod ads as well).


June 7, 2007 2:26 AM

Yep, pure apple all the way. Simple, elegant, undeniable.

What a brand story.


June 7, 2007 10:45 AM

I do not like it either! it's like 80's telemerketing thing!

Michael Melnick

June 7, 2007 1:54 PM

I agree Steve, Although i wouldn't choose the word "Hot" to describe them.
There is so much sophisticated technology and confusing information out there and TBWA have managed to keep it simple and clear making it easy for people to actually understand the value of the product, not by attaching an emotional response artificially, but by illuminating simple features.

Ben Arent

June 7, 2007 2:54 PM

Come on Bruce, stop scanning the web for iphone porn. Don't get caught up in the hype, its a nice phone. But technology behind Japan, ITs a nice add.... but only when you compare to other US advertising which is awful. Try watching some UK adverts, (but don't watch French ones)

Bruce Nussbaum

June 7, 2007 4:10 PM

For me, the real question remains whether or not the iPhone will be able to do email/texting effortlessly, the way it will probably do music and search. When I tried it a while back, there were problems. I didn't quite know where to put my thumbs or fingers on the screen. Promises were made to change the software to make email easy. Let's see.


June 8, 2007 1:23 AM

If I am not mistaken that is not an ad created or sanctioned by Apple.. it is a parody/tribute piece. BoingBoing pointed this out a few days ago. All iPhone ads have been posted to Apple's site: the "Hello" piece that ran duing the superbowl and now the four ads showing the up-close experience. Video on the web can be made by anyone. It's funny, but not pro by any stretch of the imagination.

David Carlson

June 13, 2007 4:36 PM

I love it as well. Very few companies can compete with the acquisitiveness their great emotional and user-friendly products creates.


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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