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Will Apple's iPhone do Email?

Posted by: Bruce Nussbaum on May 30, 2007

The iPhone is only a few weeks from being introduced and I was lucky enough to play with it some time ago. It was a dazzling, paradigm-busting product/service/experience. The new touch screen display really does blow you away.

But….. I did have trouble with the email function. It was the only thing that didn’t really work with the touch screen. I couldn’t figure out where to put my fingers (thumbs) comfortably. With my Treo, it’s obvious because there’s a keyboard. But not on this early beta version.

Apple has had time to fix iPhone and make email as natural as the music, phone, search and other functions. I’m hoping that when it goes on sale at the end of June, it’ll all be there.

Reader Comments

David Armano

May 31, 2007 12:05 AM


I had similar reservations when I first saw the design back in January. Will some people be willing to throw away their tactile QWERTY's? Maybe. Probably. Question is will they miss it once they do?

bruce nussbaum

May 31, 2007 3:19 AM

It all depends on whether or not Apple gets the email touch-screen software right. If it does and we can email effortlessly without the keyboard, wowie. That will be a total success.


May 31, 2007 6:30 PM

I have been trying to figure out why everyone thinks the iPod is so innovative considering there are other similar products on the market. So what does 'the display blow you away' mean?


June 1, 2007 4:32 AM

I think you are right that the iphone will be a great paradigm buster, but the one thing I am grappling with is how well it will sell. Treos work pretty well, and so do ipods. I have a tough time believing that people will trade in their well functioning pda's and ipods for the first generation device. 3rd gen iphone is gonna be the real killer, just as the 3rd gen ipod was the first iteration to really take off.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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