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Posted by: Bruce Nussbaum on May 08, 2007
General Electric moved up two notches in the BW/BCG annual survey of The World’s Most Innovative Companies, jumping to No. 4 in ‘07 from No. 6 in ‘06. GE is a conglomerate, a collection of many types of business operations. How it innovates is therefore extremely important to the entire economy. Under Jeff Immelt, GE has embarked on a huge culture shift. Building on its traditional Six Sigma, efficiency culture, GE is striving to creative a new innovative culture under the banner of “eco-imagination.” That terms also reflects the shift in its portfolio of businesses to emphasis green technology (wind, solar).
Here are the first 50 responses to the survey, explaining why top managers around the globe believe GE is innovative.
“Excellence in manufacturing
conglomerate that has moved in clean energy direction, although not satisfied they have not completely addressed their environmental problems from the past.
I belive they are very Innovative based on their diversity of businesses.
Competitive; targeting new markets and developing new products for “green” revolution.
continued drive to be the best in the segments they operate in
Innovative in many fields and generates noteworthy leaders
constant growth and investment in R&D
Innovation is the major drive in their core business and they derive from it products and services that are profitable and does good to the public
Impressed with commitment to “green” product development
GE conveys a genuine committment to eco-friendly technologies and innovation.
“Jack Welch initiatives
It’s diversified, and keeps re-inventing itself
“First that comes to mind… imagination advertisement
Also, large conglomerate”
branch out and reach out to green technologies
The ability to constantly reinvent and improve even against the inertia of size and diversity of products
They have so many different niches that they can drive inovation in a number of industries, from electrical to financial.
first to come to mind that spends significant amounts of money on innovation
Emphasis is placed on “newer & better” products.
COnsistently good profits based on innovation.
So vast as to its resources and what it doesn’t create it buys
Global Presence and wide variety of products
Consistently striving to be the top player in each industry it is in.
They realize to stay ahead, they have to think ahead.
Advances in energy
Try to look and target what the future will be like. Sound hold the course management
The way they’ve weaved their Ecoimagination campaign into every business unit.
A very large company staying on top in many divers industries.
they seem to always be evolving and improving
GE = Innovation in my opinion
Marketing and products
The systems and processes make it forward focused rather than protecting the past.
Look at GE’s products and services. For several decades, GE leads the market with its everchanging products and services.
Ability to reinvent itself by focusing the portfolio in new areas.
Only way to explain their long-term success is their use of innovation across a broad spectrum
GE continues to evolve and move into and out of nonperforming businesses.
top competitor in all fields they participate in.
Well run and very quick to change and evolve
So much under one roof
business mix, management style and depth
Diversified business model,resilient
Always pressing 1 or 2… intense desire to lead
They continually reinvent there business & business model.
New Environmental Initiative
Huge R&D efforts every year. Innovation in otherwise mature products such as Locomotives, Medical Imaging, Green Energy
constantly reinventing itself
Diversity of solutions & industries
From its approach to how it develops its management team to the array of products and services it provides, this company has a focus on staying on the leading edge and fresh ideas.
“Innovative in products, financial strategy, and management process.
A large company that acts like a growth company with new ideas.”
Notice how many times the word “innovative” is actually used. How many times people refer to GE’s ability to reinvent itself. While top global managers talk about Microsoft in terms of new products, they talk about GE in terms of its culture. Ditto for Apple.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.