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To me, the best way to benchmark innovation is within the industry category. That’s why this breakdown of the Most Innovative Companies for 2007 within industries works best.
So we have Citigroup, Goldman and Bank of America are top 3 in Finance. Do I agree with the survey folks? No. I’d put B of A at the top for 07 for the Keep the Change product alone.
For Pharma, we have Pfizer, Genentech and Merck.
For Tech, we have Apple, Google, Microsoft. For me, Cisco, Nokia or IBM gets No. 3 slot.
For Entertainment, we have Disney, Apple and Sony as first, second and third.
For Consumer, we have P&G, Apple and Sony. There’s interesting overlap here with Entertainment.
For Cars, we have Toyota, BMW and Honda.
For Manufacturing/Industrial, we have GE, 3M and Toyota in the top three slots. For me, I’d put Boeing, Nucor or Catepillar before 3M.
For Retail, the survey has WalMart, Target and Amazon. For me, I’d put Target first. This has been a very tough year for WalMart.
For Energy, we have BP, Exxon, Shell. Wow. This has been a terrible year for BP and it still gets top slot.
And for Hospitality, we have Marriott, Virgin and Hilton.
Check them all out and let me know what you think of the ordering.
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.