Quote of The Day.

Posted by: Bruce Nussbaum on May 20, 2007

“The one-size-fits-all model never fits the individual right. We are now on the verge of the one-size-fits-one world.”
— Chris Anderson, Editor-in-Chief of Wired Magazine

Anderson was speaking at Patrick Whitney’s Institute of Design’s Strategy Conference.

Another quote from Paola Antonelli, MOMA curator, from the conference.
“Does good design have to be innovative? Absolutely not!”

A third quote from Diego Rodriguez, at the conference.
“Design thinking can be used to formulate business plans for new ventures.”

Reader Comments

Rich

May 21, 2007 5:21 PM

A third quote from Diego Rodriguez, at the conference.
"Design thinking can be used to formulate business plans for new ventures."


Design thinking must be used to formulate business plans to ensure successful new ventures.


Pete Mortensen

May 21, 2007 9:29 PM

I actually can't tell if you're being sarcastic or not, Rich. This field has become so buzzword-driven that the line between sincerity and irony is growing increasingly thin.

Here's my take on what's going on here. It's not so good for the health of the field:

http://betterthannew.wordpress.com/2007/05/21/design-thinking-over-the-hill-as-a-fad/

Rich

May 22, 2007 6:22 PM

Hi Pete,

We both agree that the statement "Design thinking can be used to formulate business plans for new ventures" is as insightful as saying; the color brown can be used to paint a new house. Of course design thinking can be used in the daunting process of building a new business.

Additionally, the broad-brushed statement “Design thinking must be used to formulate business plans to ensure successful new ventures” can also be construed as down playing the incredible efforts needed to thrive. On the other hand, you can call it what you want but the act of design thinking better be a major part of all aspects of business planning.

Pete Mortensen

May 22, 2007 11:37 PM

But suppose I don't buy it at all? I'm far from a skeptic about this stuff, but we're reaching a point where the audiences that are starting to engage with these ideas are increasingly conservative.

As such, we need to seriously up our game in how we these audiences just why current design- or human needs-centered innovation trends are more than a passing fad. We are at risk of people who want to enjoy the benefits of this moment without doing the heavy lifting needed to get ahead seizing this moment. I don't think we in this field are doing a great job of communicating our value to people who don't already buy into the work we do.

And that's a big, big problem.

niti bhan

May 26, 2007 10:07 AM

hi pete

I think in the context of design and business and strategy aka design thinking or whatever you want to call it [yes, bruce, banana from china ;p] there will ultimately be a barrier to distiling it down to ONE right answer, or TEN easy steps, bundled, packaged and mailed to you for $29.95

My guess is that what we choose to "buy" or "not buy" is an attitude not a predigested pathway or modular kit.

imho

niti

Lula Odom

February 18, 2011 10:35 AM

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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