“It’s all about managing complexity.” Jeneanne Rae, service innovation consultant, Peer Insight. Her thought being that our lives are so complicated today, with our triple tasking everything, that any company that offers us any solution gets our loyalty and our money.
Example—how to efficiently pick a summer camp for our kids.
Example—how to efficiently pick which colleges our kids should apply to.
Example—how to efficiently pick our cell phone provider.
Help! Got ideas?
Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.