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Quote of The Day.

Posted by: Bruce Nussbaum on May 15, 2007

“It’s all about managing complexity.” Jeneanne Rae, service innovation consultant, Peer Insight. Her thought being that our lives are so complicated today, with our triple tasking everything, that any company that offers us any solution gets our loyalty and our money.

Example—how to efficiently pick a summer camp for our kids.

Example—how to efficiently pick which colleges our kids should apply to.

Example—how to efficiently pick our cell phone provider.

Help! Got ideas?

Reader Comments


May 15, 2007 11:50 PM

Not having children I have no clue as to number one, and living in a densely populated area I can get good service from any provider so three is out, but on number two I've got one suggestion.

Almost all undergrad rating systems tend to be too general, trying to view an organism as complex as a university as one homogenous place. Perhaps a database which took into account individual departments and majors would be a more effective criteria. For example, if US News ranked a school primarily on the quality of its physics and math depts and your child wants to go into biotech, their number one might not be yours.

A database of top departments would greatly assist more focused applicants.

Chris Conley

May 16, 2007 2:25 AM

Whoa! Wait a minute, Bruce. Are we slipping back into the information/industrial age where efficiency ruled? While I empathize with the need to pick a cell phone provider efficiently, picking a summer camp or more importantly, a college might warrant more meaningful involvement. Not to put a guilt trip on anyone, but at some point these ARE the things that we should spend time on. They aren't just to-do's -- they are part of life's experiences and deserve engagement. Now I understand that the current providers of these potential experiences are probably falling way short. Imagine a college that actually new how to engage parents and a kid in a meaningful evaluation of their institution. Moreover, meaningful engagement on our part often OPENS new ideas and relationships that benefit ourselves and others. In this case, the kids might benefit, but in a very real way, you could also meet someone with an interesting perspective, an amazing contact, or story to tell. Then what was seen merely as something to get done efficiently becomes a meaningful activity that we grow and benefit from.


May 16, 2007 3:55 AM

Jesus. How about letting your children make some decisions and try not to (a) live vicariously through them and (b) micromanage their very existence. Parents should just worry about modeling ethical behavior, offering guidance and discipline and try to make sure you've saved enough to pay for college. Oh and make sure that you aren't so over worked (and high pressure) that you can both let them pick their own colleges and also attend all of their sporting events, school plays and concerts. Try volunteering at their schools once in awhile too. If the most important things you have to worry about are how you can help them social climb, perhaps you need to start putting money away for their therapist bills.

Bruce Nussbaum

May 16, 2007 4:54 PM

Very good point. Some things we need to take slow, not fast. We--I--forget that in the rush of things. It's hard to prioritize what to take slow and what to rush through. Camp, school--yep, go slow and enjoy the process.
Thanks for the reminder.


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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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