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More Insight On Blog Design.

Posted by: Bruce Nussbaum on May 24, 2007

Here is some interesting thought on the blog design discussion, from David Armano, who is into conversation architecture at Logic + Emotion. If you haven’t plugged in, we have launched a new blog, NEXT, that has a new design and it has set off quite a discussion over usefulness, “blogness,” and the whole process of design. Check it out to see Tide-iPods. No kidding.

“Hey guys. Glad to see you are really wrestling with creating a great blog experience. I got some more insight into your discussions from Bruce’s recent post.

If you have not read the book “Don’t Make Me Think” please do so. The author is Steve Krug. The trap that many designers fall into is that they try to break established conventions in the hopes of
differenciating and “innovating”. However, conventions are powerful
even if they are not ideal. For example Amazon is not a perfect
shopping experience, but it has become so pervasive that online shoppers define other online shopping experiences against it. the rule of thumb is that if you are going to break certain conventions, folks shouldn’t feel it.

Blogs (and other Web based social media) are no exception. The only
difference is that someone needs to write the “don’t make me think” book on social media experiences. Innovation and conventions are not
mutually exclusive despite the fact that some designers think so.”

Reader Comments

David Sleight

May 25, 2007 7:14 PM

"Don't Make Me Think" is indeed an excellent resource, one we recommend here often. I had the pleasure of chatting with Krug very briefly at An Event Apart Boston, and he's a very sharp guy with a fresh take on the typically monolithic field of user testing.

My point though is that the conventions for blogging are still somewhat loosely defined. Or at least that they have been artificially constricted by the overuse of a relatively small subset of prepackaged templates. There's nothing wrong with conventions. But it's key to distinguish between conventions and preconceptions.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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