Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Microsoft Buys Avenue A/Razorfish: West Coast Meets East Coast.

Posted by: Bruce Nussbaum on May 18, 2007

We are seeing a big integration of tech and media, West Coast and East Coast, search and advertising. Microsoft’s buy of aQuantive inc. (which owns New York-based Avenue A/Razorfish) for $6 billion is just the latest of these deals. Google recently bought New York-based Double-Click. Yes, the WPP purchase of New York-based 24/7Real Media doesn’t quite fit but you get the idea. Online ad agencies are very hot.

For decades, a real divide existed. California meant tech. New York meant advertising and media. Now that search is dominating tech, we’re seeing a coming together of the two.

Then there is finance—which is big on both coasts. Which firms on which coast are doing these deals?

I don’t know what the mega-consequences of that are and could use your help in analyzing the trend.

Reader Comments


June 2, 2007 12:12 AM

Avenue A-Razorfish is actually based in Seattle, not New York.

Post a comment



Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

BW Mall - Sponsored Links

Buy a link now!