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IN5 Goes Beyond Second Life to Other Virtual Worlds.

Posted by: Bruce Nussbaum on May 31, 2007

While Second Life gets all the hype, a growing number of companies are bypassing it—and some are even leaving—for other virtual worlds that may be better. Reena Jana and Aili McConon did a wonderful job explaining how companies seeking better control and easier access to their own virtual worlds are turning to a group of designers to make their own.

Don’t forget to check out the incredible slide show of other virtual worlds and get a taste of what’s out there. Amazing stuff.

Reader Comments


May 31, 2007 5:21 PM

Not only do I believe that article is poorly researched, I'd say it misses the point of using Second Life for the purposes of *innovation*.

Follow the trackback if you want see where I think the story gets the facts (plenty of them) all wrong. As to explaining the point, read my other entries on companies like Nissan and Coke. (Here's a hint: "control" is increasingly an illusion).

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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