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Do You Have "Authority" On Technorati?

Posted by: Bruce Nussbaum on May 7, 2007

Tip of the hat to David Armano over at Logic + Emotion for highlighting the fact that Technorati has changed the way it measures—and describes—links to blogs. David doesn’t think it’s user-friendly.

Do you?

Reader Comments

Roger von Oech

May 7, 2007 4:44 PM

What Technorati calls its "links" or "authority" is irrelevant. (If Technorati were really interested in "user-friendiness," they'd have a different name to begin with."

Since Google is God, what matters is *their* assessment of your importance. That is your "PageRank." That gets factored into how high up your site gets placed in their searches. And, that leads to real money!

"NOD" is a "6". "Logic+Emotion" is a "6." So is "Creative Think." BTW, Google is a "10."

Brandon Thomas Baunach

May 9, 2007 5:45 AM

I really like using Technorati, and I'm less concerned about rank rather than speed. I often find myself waiting long periods of time to find relevant blog posts. I wait, of course, because it's often the best place for me to find fun design information. I don't find Technorati very helpful when attempting to build traffic, though. My experience is that I get about 40 times more traffic from Google than Technorati. This is surprising to me: I get my second most traffic from a European design web-ring called lounge72 which is about 1/3 of what Google gets me. This traffic has been there from day one and has sustained throughout my membership to the ring. Why? I have no idea.


May 10, 2007 9:24 PM

Hey, I spent 10 minutes writing a thoughtful comment only to find it was not included. What gives? Is there a prejudice factor on your blog?

bruce nussbaum

May 10, 2007 11:26 PM

Just got back from a PDMA conference in Boston. Laptop wasn't working so I couldn't post your comment. Sorry.
And what is lounge 72? Sounds interesting.

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Want to stop talking about innovation and learn how to make it work for you? Bruce Nussbaum takes you deep into the latest thinking about innovation and design with daily scoops, provocative perspectives and case studies. Nussbaum is at the center of a global conversation on the growing discipline of innovation and the deepening field of design thinking. Read him to discover what social networking works—and what doesn’t. Discover where service innovation is going and how experience design is shaping up. Learn which schools are graduating the most creative talent and which consulting firms are the hottest. And get his take on what the smartest companies are doing in the U.S., Asia and Europe, far ahead of the pack.

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