Comments are flowing in on the risk post. Here is a thoughtful one by Chris Conley of Gravity Tank:
“Well, the semester is out and I just finished the Gravity Free conference in Chicago so I’m getting back into the blog-o-sphere before ID’s Strategy Conference. Loving your posts, Bruce! At Gravity Free, a number of the presenters talked about designers being bigger risk takers than business people as well. I agree that designers better understand learning from failure and that a good innovation process reduces risk. However, I don’t buy the notion that designers are bigger risk takers. Actually one could argue that designers simply ask their clients to take risks on them and their work. Few designers put their own capital at risk. I would also argue few understand the notion of investment and return which is how risk is manifest and monetized in business. Designers mostly have a cost mindset just like most business managers. An investment mindset is something that needs to be taught and is part of a innovation toolkit. Until designers put up their own capital (and not just the proverbial sweat equity) and take real equity positions in ventures, the risk is truly being born by someone else.”
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